The biggest risk for travel agencies is that a corporate customer, for whom years of effort have been given, switches to a rival agency offering a lower service fee. However, in the digitalizing world, the key to loyalty is no longer just "price", but the "technological comfort" you offer.
Why Are Customers Lost?
Agencies working with traditional methods usually lose customers due to "slowness of service" or "lack of communication". Corporate customers no longer just want to buy flight tickets, they want to manage their processes. Requests lost in email traffic, tickets forgotten to be approved, and surprise invoices arriving at the end of the month are the main sources of customer dissatisfaction.
The customer becomes restless when they cannot access the data they need (where are my tickets, how much have I spent, who is waiting for approval) instantly. This restlessness results in them abandoning you at the first affordable offer.
Digital Transformation Opportunity
According to research conducted by McKinsey, B2B service providers equipped with digital tools can increase customer loyalty by 30%. The customer does not easily let go of the business partner that lightens their operational burden.
Creating Loyalty with Technology: Be "Indispensable"
The most effective way to bind the customer to the system is to become a part of their internal operations. When you use a comprehensive travel management platform like Kurumsal.pro, you become not just a "ticketer" but a "technology partner" for your customer.
Approval Workflows
When you define your customer's hierarchy (Manager -> Director -> Finance) in the system, re-establishing this structure in another agency becomes a huge cost and workload for them.
Personnel Database
An employee whose passport information, mileage cards, and preferences are registered in the system does not want to switch to an agency where they have to provide this information again every time.
Integrated Reporting
Expense reports that automatically go to the accounting department every month and work integrated with ERP systems are an invaluable comfort for financial managers.
Self-Booking Freedom
Giving company employees the opportunity to make their own bookings (Self-Booking) makes them feel free and does not cut out the agency, on the contrary, it binds them more to the system.
How Does Kurumsal.pro Empower You?
Kurumsal.pro offers all the B2B tools a travel agency needs on a single platform. Thanks to the White-label feature, you can offer this technology to your customers with your own brand. Your customer says, "Agency X gave me a great panel, I handle all my work from there". This perception is the highest level of loyalty.
Frequently Asked Questions
Does technology really prevent customer loss?
Absolutely. Data shows that it is 40% more costly and difficult for companies to change a supplier integrated into their corporate processes (approval flow, reporting, etc.). Technology creates a "switching barrier".
Do my customers want to use self-booking?
New generation employees and managers do not want to talk on the phone or wait for an email for a simple flight ticket. Making a transaction in 2 minutes from their own screen, within company rules, provides them great comfort.
Is it difficult for my agency to set up this system?
No. Kurumsal.pro is a cloud-based service (SaaS). It does not require installation, you can start using it with your own logo and domain name within minutes, and define usernames and passwords for your customers.